Studies

• Study of existing contracts
• Analysis of history figures
• Customer Internal Analysis
• Benchmark of competitors

Implementation

• Creation of Price List
• Establishment of Yield Rules
• Implementation of Dashboards
• Establishment of Annual Commercial and Marketing Budgets

Execution

• Contracting (TOs, Local and Algerian Agencies, MICE, Corporate, …)
• Revenue Management (OTAs – Online Agencies)
• Continuous Yield
• Representation at Trade Fairs
• Monthly Reports and Meetings

Studies

• Analysis of Social Media Presence
• Retrieval of Ratings and Rankings
• Analysis of Response Rates per Network
• Analysis of Customer Sentiments (Sentiment Analysis)
• Benchmarking

Implementation

• Setting up accounts, pages, and profiles, with information, photos…
• Descriptions and technical sheets
• setting objectives

Execution

• Reactions to Positive Reviews
• Monitoring and Responses to Negative Reviews
• Investigation and Follow-up on Serious Complaints
• Updating Pages and Profiles
• Monthly Report

Studies

• Study and Analysis of the Website (if it exists)
• Determine if the Website is Optimizable or if it needs to be Redesigned
• Maintenance
• Updating Texts and Photos
• Minor Changes
• Execution of Campaigns
• Monthly Reports

Implementation

• Establishment or Transfer of Domain Name and Web Hosting
• Collection and Adaptation of Materials
• Development and Deployment of the Website with Online Booking
• Establish Website Sales Budget
• Establish Digital Marketing Budget
• Reporting

Studies

• Study and analysis of the importance of a mobile application
• Improving an application (if it exists)
• Drawing up specifications for a mobile application
• UX/UI
• Updating visual and textual content
• Execution of campaigns
• Maintenance
• Monthly reporting

Implementation

• Development of the mobile application
• Collection and adaptation of media
• Deploying the mobile application and putting it online
• Drawing up a sales budget for the mobile application
• Drawing up a digital marketing budget
• Reporting

Studies

• Analysis of presence on social networks, metasearch sites, and OTAs.
• Statistical analysis
• Study of mentions
• Competitive benchmarking of presence and activities

Implementation

• Establish pages and profiles
• Establish an editorial strategy
• Set objectives
• Establish the budget

Execution

• Set up the community management team
• Post and share on social networks
• Respond to comments and requests
• Manage private messaging boxes
• Monthly report

Studies

• Website inventory
• On page SEO study
• Competitive analysis
• Off page SEO study

Implementation

• up a technical study of a website
• Drawing up a study of relevant keywords
• Drawing up a competitive analysis
• Drawing up an effective backlinks strategy

Execution

• Setting up an On page strategy
• Setting up an Off page strategy
• Monitoring, analysis and modification
• Quarterly report

Studies

• Google Ads account analysis
• Analysis of campaigns launched according to KPI’s
• Benchmark of competitor activity

Implementation

• Set up a high-performance google ads account
• Prepare specific budgets
• Establish a visual content strategy for DISPLAY campaigns
• Prepare a keyword strategy for SEA campaigns
• Establish a video strategy for Youtube campaigns

Execution

• Setting up a DISPLAY strategy
• Setting up a SEA strategy
• Setting up a Youtube Ads strategy
• Monthly reports

Studies

• Study of google analytics account link with the website
• Study of google analytics account link with mobile application
• Study of facebook pixel link with website
• Study of google search console performance
• Study of customer databases and information systems

Implementation

• Setting up an efficient google analytics account
• Set up a google search console account
• Set up a data analysis tool
• Set up alerts to detect anomalies
• Setting up customized dashboards
• Interpreting results
• Make strategic decisions
• Monthly reporting