What We Offer
Exploring Our Professional Digital Services
![](http://smartways.com.tn/wp-content/uploads/2023/09/PR_strategy_2_.png)
Studies
- Study of existing contracts
- Analysis of history figures
- Customer Internal Analysis
- Benchmark of competitors
Implementation
- Creation of Price List
- Establishment of Yield Rules
- Implementation of Dashboards
- Establishment of Annual Commercial and Marketing Budgets
Execution
- Contracting (TOs, Local and Algerian Agencies, MICE, Corporate, ...)
- Revenue Management (OTAs - Online Agencies)
- Continuous Yield
- Representation at Trade Fairs
- Monthly Reports and Meetings
![](http://smartways.com.tn/wp-content/uploads/2023/09/PR_strategy_2_.png)
Studies
-
- Analysis of Social Media Presence
- Retrieval of Ratings and Rankings
- Analysis of Response Rates per Network
- Analysis of Customer Sentiments (Sentiment Analysis)
- Benchmarking
Implementation
-
- Setting up accounts, pages, and profiles, with information, photos...
- Descriptions and technical sheets
- setting objectives
Execution
- Reactions to Positive Reviews
- Monitoring and Responses to Negative Reviews
- Investigation and Follow-up on Serious Complaints
- Updating Pages and Profiles
- Monthly Report
![](http://smartways.com.tn/wp-content/uploads/2023/09/PR_strategy_2_.png)
Studies
- Study and Analysis of the Website (if it exists)
- Determine if the Website is Optimizable or if it needs to be Redesigned
- Maintenance
- Updating Texts and Photos
- Minor Changes
- Execution of Campaigns
- Monthly Reports
Implementation
- Establishment or Transfer of Domain Name and Web Hosting
- Collection and Adaptation of Materials
- Development and Deployment of the Website with Online Booking
- Establish Website Sales Budget
- Establish Digital Marketing Budget
- Reporting
![](http://smartways.com.tn/wp-content/uploads/2023/09/PR_strategy_2_.png)
Studies
- Study and analysis of the importance of a mobile application
- Improving an application (if it exists)
- Drawing up specifications for a mobile application
- UX/UI
- Updating visual and textual content
- Execution of campaigns
- Maintenance
- Monthly reporting
Implementation
- Development of the mobile application
- Collection and adaptation of media
- Deploying the mobile application and putting it online
- Drawing up a sales budget for the mobile application
- Drawing up a digital marketing budget
- Reporting
![](http://smartways.com.tn/wp-content/uploads/2023/09/PR_strategy_2_.png)
Studies
- Analysis of presence on social networks, metasearch sites, and OTAs.
- Statistical analysis
- Study of mentions
- Competitive benchmarking of presence and activities
Implementation
- Establish pages and profiles
- Establish an editorial strategy
- Set objectives
- Establish the budget
Execution
- Set up the community management team
- Post and share on social networks
- Respond to comments and requests
- Manage private messaging boxes
- Monthly report
![](http://smartways.com.tn/wp-content/uploads/2023/09/PR_strategy_2_.png)
Studies
- Website inventory
- On page SEO study
- Competitive analysis
- Off page SEO study
Implementation
- up a technical study of a website
- Drawing up a study of relevant keywords
- Drawing up a competitive analysis
- Drawing up an effective backlinks strategy
Execution
- Setting up an On page strategy
- Setting up an Off page strategy
- Monitoring, analysis and modification
- Quarterly report
![](http://smartways.com.tn/wp-content/uploads/2023/09/PR_strategy_2_.png)
Studies
- Google Ads account analysis
- Analysis of campaigns launched according to KPI's
- Benchmark of competitor activity
Implementation
- Set up a high-performance google ads account
- Prepare specific budgets
- Establish a visual content strategy for DISPLAY campaigns
- Prepare a keyword strategy for SEA campaigns
- Establish a video strategy for Youtube campaigns
Execution
- Setting up a DISPLAY strategy
- Setting up a SEA strategy
- Setting up a Youtube Ads strategy
- Monthly reports
![](http://smartways.com.tn/wp-content/uploads/2023/09/PR_strategy_2_.png)
Studies
- Study of google analytics account link with the website
- Study of google analytics account link with mobile application
- Study of facebook pixel link with website
- Study of google search console performance
- Study of customer databases and information systems
Implementation
- Setting up an efficient google analytics account
- Set up a google search console account
- Set up a data analysis tool
- Set up alerts to detect anomalies
- Setting up customized dashboards
- Interpreting results
- Make strategic decisions
- Monthly reporting
Studies
- Study of existing contracts
- Analysis of history figures
- Customer Internal Analysis
- Benchmark of competitors
Implementation
- Creation of Price List
- Establishment of Yield Rules
- Implementation of Dashboards
- Establishment of Annual Commercial and Marketing Budgets
Execution
- Contracting (TOs, Local and Algerian Agencies, MICE, Corporate, …)
- Revenue Management (OTAs – Online Agencies)
- Continuous Yield
- Representation at Trade Fairs
- Monthly Reports and Meetings
Studies
- Analysis of Social Media Presence
- Retrieval of Ratings and Rankings
- Analysis of Response Rates per Network
- Analysis of Customer Sentiments (Sentiment Analysis)
- Benchmarking
Implementation
- Setting up accounts, pages, and profiles, with information, photos…
- Descriptions and technical sheets
- setting objectives
Execution
- Reactions to Positive Reviews
- Monitoring and Responses to Negative Reviews
- Investigation and Follow-up on Serious Complaints
- Updating Pages and Profiles
- Monthly Report
Studies
- Study and Analysis of the Website (if it exists)
- Determine if the Website is Optimizable or if it needs to be Redesigned
- Maintenance
- Updating Texts and Photos
- Minor Changes
- Execution of Campaigns
- Monthly Reports
Implementation
- Establishment or Transfer of Domain Name and Web Hosting
- Collection and Adaptation of Materials
- Development and Deployment of the Website with Online Booking
- Establish Website Sales Budget
- Establish Digital Marketing Budget
- Reporting
Studies
- Study and analysis of the importance of a mobile application
- Improving an application (if it exists)
- Drawing up specifications for a mobile application
- UX/UI
- Updating visual and textual content
- Execution of campaigns
- Maintenance
- Monthly reporting
Implementation
- Development of the mobile application
- Collection and adaptation of media
- Deploying the mobile application and putting it online
- Drawing up a sales budget for the mobile application
- Drawing up a digital marketing budget
- Reporting
Studies
- Analysis of presence on social networks, metasearch sites, and OTAs.
- Statistical analysis
- Study of mentions
- Competitive benchmarking of presence and activities
Implementation
- Establish pages and profiles
- Establish an editorial strategy
- Set objectives
- Establish the budget
Execution
- Set up the community management team
- Post and share on social networks
- Respond to comments and requests
- Manage private messaging boxes
- Monthly report
Studies
- Website inventory
- On page SEO study
- Competitive analysis
- Off page SEO study
Implementation
- up a technical study of a website
- Drawing up a study of relevant keywords
- Drawing up a competitive analysis
- Drawing up an effective backlinks strategy
Execution
- Setting up an On page strategy
- Setting up an Off page strategy
- Monitoring, analysis and modification
- Quarterly report
Studies
- Google Ads account analysis
- Analysis of campaigns launched according to KPI’s
- Benchmark of competitor activity
Implementation
- Set up a high-performance google ads account
- Prepare specific budgets
- Establish a visual content strategy for DISPLAY campaigns
- Prepare a keyword strategy for SEA campaigns
- Establish a video strategy for Youtube campaigns
Execution
- Setting up a DISPLAY strategy
- Setting up a SEA strategy
- Setting up a Youtube Ads strategy
- Monthly reports
Studies
- Study of google analytics account link with the website
- Study of google analytics account link with mobile application
- Study of facebook pixel link with website
- Study of google search console performance
- Study of customer databases and information systems
Implementation
- Setting up an efficient google analytics account
- Set up a google search console account
- Set up a data analysis tool
- Set up alerts to detect anomalies
- Setting up customized dashboards
- Interpreting results
- Make strategic decisions
- Monthly reporting